Archive for the ‘finances’ Category

Peacock Plucked: NBC Shrinks Amid Economic Slide

December 8, 2008
Restructuring and firings come as the networks struggle with hesitant advertisers and tech-savvy viewers.
By Meg James
Los Angeles Times
December 8, 2008


NBC’s sweeping shake-up of its entertainment division last week highlights the deep problems it and other networks face in continuing to produce high-quality shows as advertisers slash spending and viewers find alternate ways to watch TV.

The General Electric Co.-owned network, which has seen its ratings plunge 14% this season, plans to announce this week that it will merge its two programming groups — one at the NBC network and the other at its television production studio — into one unit.

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